We help Western brands win in Japan.
Is growth getting harder in your home market? Rising ad costs, crowded shelves, and endless discounting can flatten even strong brands. Japan gives you a premium market where the right positioning can open a new growth lane.
Apply for 30-min strategy call → Take a quiz on your Japan Market Fit
Answer six quick questions. We review every application personally before reaching out.
Application received.
We review every application personally. Here's exactly what happens next.
Three reasons Japan changes everything.
Premium Pricing Power
Japanese consumers value quality and heritage above price. The right brand positioning unlocks margins you cannot find in competitive Western markets.
Loyal, Repeat Customers
3–7% return rates. No discount erosion. Japanese buyers are highly brand-loyal — once you've earned their trust, they stay for years.
Done-for-You Operations
Our native team handles Shopify Japan, Amazon Japan, TikTok Shop, customs, import, and compliance. No internal Japan team needed.
Why the Japan Market Makes Sense.
Premium localization unlocks pricing power you didn't know you had — on the exact same product.
Repositioned from mass-market to premium executive.
A fragrance brand selling at $39 in the US was repositioned as a premium executive product for the Japanese market — generating a 10,000-person waitlist before a single unit was sold.
Answer six quick quiz questions and get a Japan positioning archetype with benchmark brands, market context, and your biggest watch-out.
Everything built natively for Japan.
Not adapted — built from scratch in Japanese, for the Japanese market, by people who live there.
Localized Sales Funnels
Full-funnel strategy built around how Japanese consumers discover, evaluate, and buy — not a copy of your Western funnel.
Social Media Management
Native Japanese content across Instagram, TikTok, LINE, and X — built for local audiences, not repurposed from your home market.
Ad Creatives
Meta and TikTok creatives written, designed, and produced natively. Visuals, hooks, and offers tuned for the Japanese eye.
UGC Creation
Native Japanese creators producing authentic UGC content — product reviews, unboxings, and lifestyle content that converts locally.
Operations
Channel setup, launch coordination, storefront management, reporting, and day-to-day execution across Japan sales platforms.
Local Compliance Support
Japan-ready claims, category checks, required disclaimers, and compliance review before campaigns or sales pages go live.
Launch-ready in 3–4 weeks.
A structured sprint from brand audit to live sales — without building an internal team.
Strategic Brand Review
Deep analysis of your hero SKUs, Japanese marketing angles, competitor landscape, and ideal channel fit.
Sales Creative Development
Native landing pages, ad creatives, UGC briefs, and sales funnels — all built from scratch in Japanese.
Social Setup & Compliance Check
Basic Japanese social setup, regulations review, and compliance checks before paid testing or channel rollout.
Test Sprint & Scale
Meta and TikTok testing, then full scaling across Shopify Japan, Amazon Japan, and TikTok Shop once winners are found.
Trusted across global markets
20+ global brands already chose Unigon for Japan.
Be one of them.
About Us
A native team obsessed with Japan market entry
Rae is a trilingual professional experienced in Japan and Korea go-to-market strategies for Western companies. She bridges language, local consumer behavior, sales channels, and creative execution so brands can enter Asia with sharper positioning and fewer costly guesses.
You should not need to hire a Japan team, learn the language, or guess at PayPay and konbini integration. Unigon exists to be your strategic sales partner in Japan, end to end.
Numbers that move the needle.
What brands consistently see when they enter Japan with Unigon.
Simple, transparent pricing.
Test Market Sprint
Varies by channels, SKUs & ops scope. No recurring commitment in month one. Includes brand audit, native creatives, and live campaign setup.
Scale-in-Japan
After the sprint validates the market. 3-month rolling basis. Full operations and ongoing scaling included.
- Shopify Japan Ops
- TikTok Shop Japan Ops
- Amazon Japan Ops
- Social Media Management
- Influencer Marketing
Things people ask us first.
Why can't I just use ChatGPT or Claude for translation?
Are we locked into a long contract?
I don't know if my product can be sold in Japan.
What kind of brands do you work with?
How many new clients do you take on?
Ready to enter Japan?
Book a free 30-minute strategy call. We'll map out which channels suit your brand, what Japan repositioning looks like, and what you can realistically expect in 90 days.
No high-pressure follow-ups · Response within 24 hours